As a region, Latin America is seeing an unprecedented number of student recruiters heading its way. Increased levels of English proficiency and higher per capita incomes have cemented this region as an attractive market to recruit international students.
FPP's unique Virtual Fair platform has been specifically designed to replicate all the features that exhibitors enjoy at our in-person events, but online.
By way of a Virtual Fair, you're able to engage the digital generation’s 21st century student, from the largest cities and the smallest towns without leaving the office.
Whether you are already established in Latin America by regularly attending FPP’s bi-annual Student Fairs, or are looking to break into this lucrative and growing student market, this Virtual Fair is a very cost-effective and time-efficient way to recruit from several countries in the region.
FPP’s reputation and track-record in reaching high-quality pre-screened Latin American students is unmatched.
FPP has been organizing Student Fairs (including many for the Canadian, Australian and New Zealand Governments) for over 15 years. These industry-leading Student Fairs have grown to become the largest student recruitment events in their respective countries, both in terms of exhibitor numbers and pre-screened student attendance. They have been held in dozens of cities in Argentina, Brazil, Colombia, Chile, Ecuador, Mexico, Panama and Peru.
In addition to the cities in which FPP holds its Student Fairs, second and third tier cities and towns will also be reached via a comprehensive online marketing campaign. Previous Latin America Virtual Fairs have had registered students from over 1,000 Latin American cities - cities, which Student Fairs and in-person events are unable to reach.
FPP’s student-facing website – EduFindMe.com – has over 1.5 million registered users in Latin America. These users extend beyond the aforementioned countries to also include travel-ready students in Bolivia, Paraguay, Uruguay, Venezuela, and several Caribbean countries.
FPP’s student-facing Facebook page - www.facebook.com/EduFindMe - with almost 2 million followers will also be used to promote the event to Latin American students, generating candidates interested in studying in Australia & New Zealand.
As with FPP’s worldwide in-person events, all students registering to attend are heavily screened for their financial capacity and intentions to study abroad. Only students matching our pre-defined criteria will be provided with log-in details to attend the Virtual Fair. This will typically equate to between 30% and 35% of registering students being accepted.
Maximizing Your Virtual Fair Experience
To ensure you’re maximizing your time with your target markets, you have the option to block students from certain countries via the ‘Nationalities Block’ section in your ‘Booth Setup’ area. This enables you to refine the countries of students that can search for your institution and speak with you.
All exhibiting institutions will have the level of their programs clearly marked, so that you are not mistakenly contacted by students looking for a program differing to what you offer.
The Virtual Fair is strategically held on a late afternoon to early evening, so that students can log-in with their parents in-tow. Since the event is entirely virtual, conscientious recruiters can log-in from the comfort of their home.
Both Austrade and Education New Zealand have confirmed their participation and support for the Study in Australia & New Zealand Virtual Fair. These governments are requested to inform their own student database of the event; promote on their respective social media channels, and encourage interested students to register.
Further, both governments will have a booth at the Virtual Fair, providing students with general information on the benefits of studying in their respective countries, while offering support to their member institutions.
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