The UK international student market have reached unprecedented levels in recent years. UK have recorded year-on-year increases in students studying abroad since 2008. UNESCO reports that there are currently 34,000 UK students studying abroad - higher than at any other time.
UK student participation in the Erasmus program has increased every year since 2007, and just last year Fulbright USA published statistics confirming that the UK is now the largest European source of international students at US universities, having overtaken Germany and Turkey.
Since 2011, FPP’s UK student-facing brand - The Student World – has offered international universities the opportunity to recruit high-quality students at its biannual London Student Fair. In addition, the High School University Networking Event (the Huddle UK) has proven to be an excellent way to meet and build relationships with careers advisers from the very best high schools across the UK.
|Location||Date||Early Bird Rate||Standard Rate|
|London||March 23||GBP 2,100||GBP 2,400|
* The Student World is an FPP EDU Media brand.
Early Bird Rate: To December 15, 2018
Standard Rate: From December 16, 2018
Student Fair Guide
Full-page colour display advert - GBP 590
Half-page colour display advert - GBP 390
Feature university (double page colour spread) - GBP 900
Email Message to UK
1 x HTML email - GBP 900
2 x HTML emails - GBP 1,500
3 x HTML emails - GBP 1,900
Additional promotional opportunities
Insertion in event goody bag (insert supplied by the university) - GBP 490
Sponsorship of the goody bag (logo on front of all goody bags) - GBP 900
Digital advert on display board - GBP 490
Seminar pod sponsorship + 30 minute presentation
Sponsorship of student registration confirmation email (logo/link) - GBP 490
Sponsorship of badges (logo on badges worn by all students) - GBP 900
Statistics from March 2018 fair.
* More than one choice is allowed
|31 - 40||1.9|
|24 - 30||7.2|
|19 - 23||21.7|
|16 - 18||60.8|
|Vocational career Technical Programs||8.6|
|Certificate Diploma Courses||5.8|
|Online Distance Learning||2.5|
|United Arab Emirates||4.7%|
The UK international student market have reached unprecedented levels in recent years.
UNESCO reports that there are currently 34,000 UK students studying abroad - higher than at any other time. UK have recorded year-on-year increases in students studying abroad since 2008. Various studies have suggested increases of around 20-23% in the last five years alone, for the UK.
UK student participation in the Erasmus programme has increased every year since 2007, and recently Fulbright USA published statistics confirming that the UK is now the largest European source of international students at US universities, having overtaken Germany and Turkey this year.
This remarkable growth trend can be attributed to a number of key drivers.
Firstly, and most notably, the cap on tuition fees that British universities could charge grew almost threefold to GBP 9,000 per annum, from September 2012. Not surprisingly this raised major concerns about affordability, and domestic applications have suffered as a result. Value for money in studying at a local university is increasingly being questioned, with many UK students opting to studying abroad.
UK students can choose a European destination, stay relatively close-to-home, pay a lot less, study in their native language, and have an international degree from a similarly ranked institution than they would encounter back home. Further, studying as far abroad as the US, Canada, Australia and New Zealand is no longer significantly more than the cost of staying put.
It is generally considered that studying abroad is the first step to building an international career. Given the increasingly difficult graduate employment market, currently prevailing in the UK, a period of time spent abroad has become a valuable addition to today's CV . The growing awareness of the importance of international exposure was also recently noted by a British Council study, which found that one-third of UK adults that had not spent time living or studying abroad felt that it had harmed their career prospects. Further, 54% believed that a lack of global experience was holding them back.
In addition, the CBI’s 2013 Changing the Pace report shows that 47% of employers surveyed expressed concern with UK graduates’ global competences and intercultural awareness, and 55% were dissatisfied with their foreign language skills, all of which have been shown to be highly sought after by employers.
It is quickly becoming common knowledge, amongst UK students, that those students who have undertaken an Erasmus programme are earning 20% more than their fellow-students who have not.
With the growing number of undergraduate and postgraduate courses being offered in English across Europe and Asia, universities on these continents are becoming a much more credible alternative to studying at home. Studying abroad in a foreign language has historically been the most challenging obstacle for UK and Irish students to overcome. Now, a growing number of highly-ranked, elite institutions all over the world are offering many of their programmes in English, with many more following suit.
While most attribute the growing UK international student market to the hike in tuition fees, The Graduate Prospects survey found that for 33% of UK students studying abroad the main motivation for doing so, was actually an appetite for adventure. This would seem to support the growing number of UK students studying in the US, Canada, Australia and New Zealand, where the cost of travel ensures that the whole study-abroad experience is not necessarily less than at home. This key-motivating factor, meanwhile, provides hope of increased UK student numbers for institutions in Asia and the Middle East, which have not traditionally been recipients of students from these markets.
"FPP brings a lot of people from different cities from around the world. People coming here are really interested to go abroad, they have already read about the schools they come and ask specific questions."
"I do FPP fairs so I can speak directly with the students and get an idea of what they are looking for and what the market is. The quality of students is excellent and I think that is very important because you do meet a lot of people at these fairs. But they’re very well screened so we definitely get bookings through it - that’s why I am here."
Southern Lakes English College (New Zealand)
"We’ve been attending FPP events in different countries for more than 3 years now. It is a great opportunity for us to meet quality students. They have a tool (the app) to do the follow-up online which is very helpful so we can keep in touch with the students."
Oxford International Education Group (United Kingdom, Canada, USA)
"The Middle East fairs were really great. The way it was organized, the team, quality of students, and most importantly the app. It was a great experience."
Sarah El Gohary
New York Institute of Technology (USA)
"I've been attending FPP fairs for about eight years, and I'm very happy to say that the quality of the students has definitely improved. I was just in Mexico with FPP, now in Brazil, and I'm doing Spain, Italy and Ireland with FPP. Then next month, we'll be doing the fairs in Colombia and Panama as well."
George Brown College (Canada)
"I would like to thank you for all the support and help you gave me during these 2 days. It has been a great pleasure to get to know you and the team. The fair was well-organized and the quality of leads was great. I actually enjoyed talking to many students and can't wait to join the next year's event."
TIAS School for Business and Society (Netherlands)
"I would like to thank you for the fairs. Everything went so well, and I already have one student enrolled for my February in take."
Carla Casas Palagos
Barcelona School of Design and Engineering (Spain)
"In terms of customer service, you are top notch and above anyone in the industry. You must be very proud on the work you guys did … keep it up."
Aviation Maintenance Institute (USA)
"Around 2004, 2005 we were looking to come into the South American market and my former colleague recommended that we try FPP. We get exposure and good students. I have seen FPP grow to the success that they are nowadays."
TAFE Western Australia (Australia)
"I have to tell you that I’ve been back and forth with some families I met on the Tour who are planning to visit this summer AND I had two gents fly out and spend all last week here on campus. They applied the next day and will start this September. Can’t have much more immediate results than that."
"I am so pleased with the last Tour. Within a month of it ending, I have had one student apply from St Clare’s, another student from Lytham St Anne’s came to visit EHL with her Dad this past week. Another student from Ashville College has applied for our July intake. So a very productive Tour so far"
Ecole Hoteliere de Lausanne
"I liked the quality of the students and the schools. The schools were a good match for the University of Redlands. I received a few applications. I am happy with the tour and the organization"
University of Redlands
"We have been participating in FPP’s fairs for about 4 years now, and participate in all their regions (Latin America, Mexico, Middle East, Asia, Europe, India) and we have had a great turn around. Every fair season for us FPP is a must. I love how user friendly their online portal is. We are able to get students (leads) that match our profile, upload the leads that we collected at fairs and even send them email blasts from the portal. I would definitely recommend FPP to any university that wants great and qualified leads."
Full Sail University (USA)
"We’ve had a lot of interest. The level and quality of the students has been amazing and the organisation of the fair and the app has been great. I like that you can write down information about them and rate them, and I can follow up with the students afterwards. It has been very helpful."
The University of Melbourne (Australia)
"I have to tell you that I've been back and forth with some families I met on the road show who are planning to visit this summer AND I had two gents fly out and spend all last week here on campus who I met at the London fair and applied the next day. They loved it here and will start this September. Can't have much more immediate results than that!"
Bishop's University (Canada)
"We've been doing FPP's Student Fairs for three years now. We started doing Brazil with three cities, then five cities, now we're doing six cities. We've been in Vietnam, in India, in UAE with FPP. This is a great platform for student recruitment. FPP is very professional."
University of Johannesburg (South Africa)
"I have been doing FPP fairs for two years. I do them because they are really well-organised fairs, good quality students, communication with the staff before, during and after if fantastic and for me it is an extremely good recruitment tool."
The University of Sydney (Australia)
"I've been working in the education market for more than a decade. It's been a pleasure, as it usually is, for me and the university to be at FPP events. I'm really a faithful customer, after years with the British Council and the University of Bristol ... coming to the events and leaving happy, and coming back to the next event and the next year. So it's been really great."
University of Strathclyde (United Kingdom)
"This is our third time participating in the FPP fairs, and we're absolutely delighted with the turnout. Each year, we've gone from strength to strength. The expertise that FPP has brought with them to organise a fantastic venue, a wonderful location, and really high quality students has been fantastic. We can see just how much business our education providers are doing here. We're absolutely delighted this year, as we have been with previous years, and we look forward to continuing our work with FPP."
Education New Zealand (New Zealand)
"I am delighted to inform you that both fairs went really well for British Council IELTS. We engaged with more than a 100 potential clients in Madrid and in Barcelona the same. Please count on with us for next year on all your fairs!"
British Council (United Kingdom)
"I wanted to personally thank you for all the support you and your team provided during all of our events. The logistics and presentation level was absolutely marvelous, we had no problem with anything during the time of each fair in each city. We really enjoyed every fair, it has been quite an experience for all of us. We have reported everything to our colleagues and superiors, including the ministries ... it’s safe to say it has not been our last cooperation with FPP."
Centre for International Cooperation (Czech Republic)
"The fairs in every city were excellent, I only heard praise! Organization, quality and number of visitors, coffee break... all very good! Congratulations!"
Silvia Bauer Fernandes
"It's great. There's good energy. The fair was full yesterday, it's full again today. It's very exciting. We're looking forward to the rest of the fairs."
Education in Ireland (Ireland)
"We engaged with more than 200 potential clients in Madrid and Barcelona. Please count on with us for next year on all your fairs!"
British Council (UK)
"FPP is not only the best education fair organizer, but is also an important strategic partner for us. They clearly prioritise customer satisfaction and since we first met them 12 years ago, they have constantly outdone themselves in organizing and managing education fairs.
Since 2014 we have been hiring FPP to organize our own event - AC EXPO - the largest education fair in Brazil for students willing to go to Australian and New Zealand. It has been a real pleasure to work with them and the results have been incontestable. I have no doubt that education providers may accomplish very good ROI after an FPP fair."
Australian Centre (Brazil, Colombia, Australia)
"We have been working with FPP for 8 years. It has been really good working with them, the organisation and quality of students is very good. We recommend FPP and EDUEXPOS."
Hello Study (Brazil & Australia)
"We’ve been doing FPP for the past four and a half years, because of the quality of students. The number of applications that are converting are really good. It is part of our marketing plan every year now."
Australian Option (Australia, Mexico, Colombia, Venezuela, China)