For many, Africa is the next (and for some - the final) frontier in international student recruitment. Several African countries demonstrate factors illustrative of a burgeoning student recruitment market – record economic development; a huge and growing youth population; a domestic university shortage, and a highly competitive job market bereft of required skills.
Over 400,000 African students are studying abroad. Nigeria is regarded by many as the next big market in international student recruitment. Ghana is one of the world’s fastest growing markets. While Kenya boasts one of the world’s highest acceleration rates in tertiary education-aged students.

Africa / EDUEXPOS

March 24 to March 28, 2019

Buy 3 cities in Africa, get a 4th elsewhere free

Register
Location Date Early Bird Rate Standard Rate
Lagos March 24, 2019 USD 1,690 USD 1,970 fpp edu media info about tunis
Accra March 26, 2019 USD 1,690 USD 1,970 fpp edu media info about tunis
Nairobi March 28, 2019 USD 1,690 USD 1,970 fpp edu media info about tunis

 

FPP first held events in Africa in 2016, at the Canadian Government’s request to organize their official Fairs on the continent. Delighted with these events, we’re now organizing Fairs in Africa open to institutions of any country. With 20 years of international student recruitment experience and an understanding of representative’s concerns in travelling within Africa, FPP provides a safe and reliable option to visit the region’s key student markets and connect with highly pre-screened students.

Lagos is the largest city in Nigeria, and on the entire African continent. It’s one of the fastest growing cities in the world and a major financial center in Africa, boasting the continent’s highest GDP. Most of the country's banks, financial institutions, and major corporations are headquartered in Lagos. The city has been ranked as one of the most expensive cities in the world, with one of the highest standards of living in Africa.
Accra is the capital and most populous city of Ghana. The Greater Accra Metropolitan Area is inhabited by about 4 million people and is the thirteenth-largest metropolitan area in Africa. Accra is a centre for manufacturing, marketing, finance, insurance, and transportation.
Nairobi
Rates & Available Discounts

Multi-city Discount

Buy 3 cities in Africa, get a 4th elsewhere free

Registration Deadlines

Early Bird Rate: To December 15, 2018
Standard Rate: From December 16, 2018

Optional Fees

Translator/Stand Assistant
USD 120 per day of fair

Sponsorship of the student registration confirmation email (logo and link). Available for up to three sponsors.

Sponsorship of the student badge (logo, image, name). Available for one exclusive sponsor.

What is included in the price?
  • Listing and logo on E-newsletter sent to all registered students. (USD 350 value)
  • Exhibitor Profile on the EDUEXPO Website where students register.
  • Software application that enables you to immediately scan and save student information.
  • A profile on EDUFINDME.com
  • Fully-integrated online student lead management.
  • A post on our facebook page for students, over one million likes and counting. (USD 350 value)
  • EDU-POINTS, earn reward points on every fair you join, you can redeem points for FPP services.

Africa by the numbers

Statistics from October 2017 fairs.

* More than one choice is allowed

Age of visitors:

40 + 2.7
31 - 40 4.1
24 - 30 28
19 - 23 46.1
16 - 18 17.6
< 16 1.5

Gender

Male 58.6
Female 41.4

Number of visitors:

Tunis 1,329
Casablanca 1,513
Lagos 1,027
Accra 1,034
TOTAL: 4,903

Top 10 courses of Interest: *

Masters 56.4
Bachelors 29.3
PHD 11.9
Vocational career Technical Programs 10.4
MBA 9.3
Certificate Diploma Courses 8.8
Language Programs 6.3
Secondary 3.7
Associates 3.3
Online Distance Learning 2.4

Where students want to study? *

Canada 57.4%
France 39.1%
United States 32.3%
Germany 29.1%
United Kingdom 23.9%
Australia 14.5%
Belgium 12.4%
Switzerland 11.4%
Spain 9.3%
Netherlands 8%
China 7.2%
Sweden 7%
Norway 6.7%
Finland 6.6%
Japan 6.6%
Denmark 6.6%
Italy 6.4%
Russia 5.3%
Turkey 4.8%
South Korea 4.5%
New Zealand 4.1%
United Arab Emirates 3.8%
South Africa 3.5%
Austria 3.4%
Ukraine 3.3%
Ireland 3.2%
Hong Kong 2.9%
Singapore 2.9%
Luxembourg 2.9%
Qatar 2.7%

Why Recruit in Africa?

Economy / Growth Rates

By any measure, Africa is experiencing tremendous economic growth.

Africa has the fastest-growing middle class of any continent, boasting the most countries in the world’s 20 fastest-growing economies. By 2020, 50% of Africa’s population may be in the middle class, which suggests tremendous buying power. Consumer spending is in the midst of tripling over a 20-year period - an unprecedented rate for any continent.

Rising incomes across Africa have created millions of families willing to pay for better schooling for their children. And it is this surging middle class buying power, which continues to fund the growing number of African students seeking quality higher education abroad, with no slow-down in sight.

Nigeria, Ghana and Kenya have all progressed from being ‘low income countries’ to ‘lower middle income countries’ according to the World Bank, and are all on their way to becoming ‘middle income countries’ in the next five to ten years.

Drivers for International Education

The numbers of African students heading overseas continues to grow year-on-year at an impressive rate. The reasons for this are fourfold.

Firstly, African families are increasingly able to afford international education, and are keen to take their children out of their domestic higher education system. A further indicator of this - enrolment at private schools across Africa is increasing. This is particularly true in the cities of Nigeria and Ghana, where over 40% of students are enrolled at non-public institutions.

Secondly, the sheer number of students cannot be accommodated by the current supply of tertiary-level institutions. In some African countries, there are up to four times the number of applicants for places available. With supply already well behind demand, and the youth population continuing to grow, significant changes would be required to satisfy students seeking university studies.

Thirdly, the quality and resources of universities in most African countries are not up to international standards. Questions remain about the teaching, research and facilities in domestic institutions, with an envious eye casted at institutions in Europe, North America, the Middle East and Asia.

Finally, with high levels of unemployment in many of Africa’s urban centers, an international degree is very attractive, and a proven way for African students to stand head and shoulders above their peers.

African Student Mobility

In total, over 400,000 African students are currently studying abroad. While many African countries send impressive numbers of students overseas, there is one market in particular that dominates – Nigeria. The other markets, which FPP visit in Africa – Kenya and Ghana – rank 7th and 9th respectively. It’s worth noting, however, that most of Africa’s other top ten sources of international students are experiencing decreasing numbers – especially Morocco, Tunisia and Algeria.

In general, African student’s destinations have been closely linked to language considerations. Traditionally, students in Morocco and Tunisia while Nigerian, Ghanaian and Kenyan students have flocked to the UK, US, Canada, Australia and South Africa.

As more and more international universities offer programs in English, many other countries are achieving record high numbers of African students. Germany receives the fifth most with Spain not far behind. Italy has increased its African students by 50%, and Canada by over 40%, in the last ten years. Australia, Malaysia and Turkey have also experienced dramatic increases in African students.

Nigeria

Nigeria is comfortably Africa’s largest source of international students, with over 70,000 students studying abroad, representing an increase of almost 40% in the last three years. This is a key emerging market that cannot be ignored.

The sheer size and buying power of the growing Nigerian middle class coupled with the shortage of places at domestic universities (under 30% of applicants are successful) are key reasons for this startling growth. As the youth population continues to soar (quicker than any other country worldwide!), with growing funds to match, projections for Nigerian student mobility – both undergraduate and postgraduate – are understandably very high.

One hurdle for Nigerian students looking abroad was recently overcome, when the Central Bank of Nigeria reopened sales of foreign currency to cover overseas tuition fees and travel. The CBN had ceased sales of currency in early 2016, which led to families paying over-inflated rates with long processing times on the black market. Even with this limitation, Nigerian student numbers increased. With this barrier now removed, families feel more confident that they are able to pay overseas tuition fees quickly and through the correct interbank channels.

All major study destinations are reporting increased numbers of Nigerian students. The UK and US are the greatest receivers. While Canada and European countries are becoming more active in visiting and recruiting from Nigeria and nearby Ghana. Australia reported a doubling of Nigerian students in a single year, as it enters their ten biggest senders. Other destinations, such as South Africa and Malaysia also receive thousands of Nigerian students annually.

While Abuja is the capital city, Lagos is the largest city in Nigeria, and on the entire African continent. It’s one of the fastest growing cities in the world and a major financial centre in Africa, boasting the continent’s highest GDP. Most of the country's banks, financial institutions, and major corporations are headquartered in Lagos. The city has been ranked as one of the most expensive cities in the world, with one of the highest standards of living in Africa.

Ghana

Ghana is one of the world’s fastest growing international student markets, and second only behind Nigeria in Sub-Saharan Africa, having overtaken Kenya recently.

Sustained economic growth (high even by Sub-Saharan African standards); increased middle-class spending on private and higher education; poor-quality domestic universities of limited capacity, and low employability of university graduates, are factors all symptomatic of this rapidly growing international student market.

Being in an English-speaking country, most Ghanaian students are opting to study in the US, UK, Canada and South Africa. But given the growth of English-taught degrees, destinations in Europe, particularly Italy and Germany are seeing dramatic increases.

Accra is the capital and most populous city of Ghana. The Greater Accra Metropolitan Area is inhabited by about 4 million people and is the thirteenth-largest metropolitan area in Africa. Accra is a centre for manufacturing, marketing, finance, insurance, and transportation.

"FPP is not only the best education fair organizer, but is also an important strategic partner for us. They clearly prioritise customer satisfaction and since we first met them 12 years ago, they have constantly outdone themselves in organizing and managing education fairs.
Since 2014 we have been hiring FPP to organize our own event - AC EXPO - the largest education fair in Brazil for students willing to go to Australian and New Zealand. It has been a real pleasure to work with them and the results have been incontestable. I have no doubt that education providers may accomplish very good ROI after an FPP fair."

Vinicius Barreto
Australian Centre (Brazil, Colombia, Australia)

"We have been working with FPP for 8 years. It has been really good working with them, the organisation and quality of students is very good. We recommend FPP and EDUEXPOS."

Vitor Meneghetti
Hello Study (Brazil & Australia)

"We’ve been doing FPP for the past four and a half years, because of the quality of students. The number of applications that are converting are really good. It is part of our marketing plan every year now."

Felipe Rivera
Australian Option (Australia, Mexico, Colombia, Venezuela, China)