For many, Africa is the next (and for some - the final) frontier in international student recruitment. Several African countries demonstrate factors illustrative of a burgeoning student recruitment market – record economic development; a huge and growing youth population; a domestic university shortage, and a highly competitive job market bereft of required skills.
Over 400,000 African students are studying abroad. Nigeria is regarded by many as the next big market in international student recruitment. Ghana is one of the world’s fastest growing markets. Morocco and Tunisia have long been stable markets, but are now looking more towards universities with English-taught degrees.
Buy 3 cities in Africa, get a 4th freeRegister
|Location||Date||Early Bird Rate||Standard Rate|
|Tunis||October 4, 2017||$ 1,690 USD||$ 1,970 USD|
|Casablanca||October 6, 2017||$ 1,690 USD||$ 1,970 USD|
|Lagos||October 8, 2017||$ 1,690 USD||$ 1,970 USD|
|Accra||October 10, 2017||$ 1,690 USD||$ 1,970 USD|
FPP first held events in Africa in 2016, at the Canadian Government’s request to organize their official Fairs on the continent. Delighted with these events, we’re now organizing Fairs in Africa open to institutions of any country. With 20 years of international student recruitment experience and an understanding of representative’s concerns in travelling within Africa, FPP provides a safe and reliable option to visit the region’s key student markets and connect with highly pre-screened students.
Buy 3 cities in Africa, get a 4th free
Early Bird Rate: To June 30, 2017
Standard Rate: From July 1, 2017
USD 120 per day of fair
Sponsorship of the student registration confirmation email (logo and link). Available for up to three sponsors.
Sponsorship of the student badge (logo, image, name). Available for one exclusive sponsor.
By any measure, Africa is experiencing tremendous economic growth.
Africa has the fastest-growing middle class of any continent, boasting the most countries in the world’s 20 fastest-growing economies. By 2020, 50% of Africa’s population may be in the middle class, which suggests tremendous buying power. Consumer spending is in the midst of tripling over a 20-year period - an unprecedented rate for any continent.
Rising incomes across Africa have created millions of families willing to pay for better schooling for their children. And it is this surging middle class buying power, which continues to fund the growing number of African students seeking quality higher education abroad, with no slow-down in sight.
Nigeria, Ghana, Morocco and Tunisia have all progressed from being ‘low income countries’ to ‘lower middle income countries’ according to the World Bank, and are all on their way to becoming ‘middle income countries’ in the next five to ten years.
The numbers of African students heading overseas continues to grow year-on-year at an impressive rate. The reasons for this are fourfold.
Firstly, African families are increasingly able to afford international education, and are keen to take their children out of their domestic higher education system. A further indicator of this - enrolment at private schools across Africa is increasing. This is particularly true in the cities of Nigeria and Ghana, where over 40% of students are enrolled at non-public institutions.
Secondly, the sheer number of students cannot be accommodated by the current supply of tertiary-level institutions. In some African countries, there are up to four times the number of applicants for places available. With supply already well behind demand, and the youth population continuing to grow, significant changes would be required to satisfy students seeking university studies.
Thirdly, the quality and resources of universities in most African countries are not up to international standards. Questions remain about the teaching, research and facilities in domestic institutions, with an envious eye casted at institutions in Europe, North America, the Middle East and Asia.
Finally, with high levels of unemployment in many of Africa’s urban centers, an international degree is very attractive, and a proven way for African students to stand head and shoulders above their peers.
In total, over 400,000 African students are currently studying abroad. While many African countries send impressive numbers of students overseas, there are two markets in particular that dominate – Nigeria and Morocco. The other markets, which FPP visit in Africa – Tunisia and Ghana – rank 5th and 9th respectively. It’s worth noting, however, that a few of Africa’s other top ten sources of international students are experiencing decreasing numbers – especially Algeria and Zimbabwe.
In general, African student’s destinations have been closely linked to language considerations. Traditionally, students in Morocco and Tunisia have favoured studying in France and French-speaking Canada. While Nigerian and Ghanaian students have flocked to the UK, US, Canada and South Africa.
As more and more international universities offer programs in English, many other countries are achieving record high numbers of African students. Germany receives the fifth most with Spain not far behind. Italy has increased its African students by 50%, and Canada by over 40%, in the last ten years. Australia, Malaysia and Turkey have also experienced dramatic increases in African students.
Just under 20,000 Tunisian students are studying abroad, with almost half of these in France. Other countries with good numbers of Tunisian students include the US, Germany, Italy and Canada.
It’s estimated that over 60% of the Tunisian population speaks French, which combined with historical ties between the two countries, accounts for the large number of Tunisian students in France. Canada, and in particular French-speaking Canada also sees good numbers of Tunisian students.
One of the key drivers for Tunisian students to study overseas is the unemployment rate, which at 30%, is the highest in the MENA region. Students returning to Tunisia with an international degree have a tremendous advantage.
Tunis is the capital and largest city of Tunisia with a population of almost three million. Tunis is the focus of Tunisian political and administrative life; it is also the centre of the country's commercial activity. The expansion of the Tunisian economy in recent decades is reflected in the booming development of the outer city.
Up until recently, Morocco was the largest source of international students from Africa, overtaken by Nigeria just a few years ago. Currently over 40,000 Moroccan students are studying abroad, with the top five receivers all being European – France, Germany, Spain, Italy, and Ukraine.
The US, UK and Canada have made significant gains over the last decade. English usage has grown since 2002, when English teaching was introduced from the 7th grade. If a proposed change to shift the language of instruction in Moroccan higher education from French to English materializes, English-speaking countries could expect these gains to further improve almost overnight.
Moroccan students have been vocal in their dissatisfaction with the quality of the country’s universities, which rank very poorly by international standards. Research, teaching and facilities fall short of student’s expectations, and provide a greater allure to study abroad.
Casablanca is not only the largest city in Morocco, but it’s the largest city in the Maghreb, and one of the most important cities in Africa, both economically and demographically. Casablanca is Morocco's chief port, economic and business center. Leading Moroccan companies and international corporations have their headquarters and main industrial facilities in Casablanca.
Nigeria is comfortably Africa’s largest source of international students, with over 70,000 students studying abroad, representing an increase of almost 40% in the last three years. This is a key emerging market that cannot be ignored.
The sheer size and buying power of the growing Nigerian middle class coupled with the shortage of places at domestic universities (under 30% of applicants are successful) are key reasons for this startling growth. As the youth population continues to soar (quicker than any other country worldwide!), with growing funds to match, projections for Nigerian student mobility – both undergraduate and postgraduate – are understandably very high.
One hurdle for Nigerian students looking abroad was recently overcome, when the Central Bank of Nigeria reopened sales of foreign currency to cover overseas tuition fees and travel. The CBN had ceased sales of currency in early 2016, which led to families paying over-inflated rates with long processing times on the black market. Even with this limitation, Nigerian student numbers increased. With this barrier now removed, families feel more confident that they are able to pay overseas tuition fees quickly and through the correct interbank channels.
All major study destinations are reporting increased numbers of Nigerian students. The UK and US are the greatest receivers. While Canada and European countries are becoming more active in visiting and recruiting from Nigeria and nearby Ghana. Australia reported a doubling of Nigerian students in a single year, as it enters their ten biggest senders. Other destinations, such as South Africa and Malaysia also receive thousands of Nigerian students annually.
While Abuja is the capital city, Lagos is the largest city in Nigeria, and on the entire African continent. It’s one of the fastest growing cities in the world and a major financial centre in Africa, boasting the continent’s highest GDP. Most of the country's banks, financial institutions, and major corporations are headquartered in Lagos. The city has been ranked as one of the most expensive cities in the world, with one of the highest standards of living in Africa.
Ghana is one of the world’s fastest growing international student markets, and second only behind Nigeria in Sub-Saharan Africa, having overtaken Kenya recently.
Sustained economic growth (high even by Sub-Saharan African standards); increased middle-class spending on private and higher education; poor-quality domestic universities of limited capacity, and low employability of university graduates, are factors all symptomatic of this rapidly growing international student market.
Being in an English-speaking country, most Ghanaian students are opting to study in the US, UK, Canada and South Africa. But given the growth of English-taught degrees, destinations in Europe, particularly Italy and Germany are seeing dramatic increases.
Accra is the capital and most populous city of Ghana. The Greater Accra Metropolitan Area is inhabited by about 4 million people and is the thirteenth-largest metropolitan area in Africa. Accra is a centre for manufacturing, marketing, finance, insurance, and transportation.
"FPP brings a lot of people from different cities from around the world. People coming here are really interested to go abroad, they have already read about the schools they come and ask specific questions."
"I do FPP fairs so I can speak directly with the students and get an idea of what they are looking for and what the market is. The quality of students is excellent and I think that is very important because you do meet a lot of people at these fairs. But they’re very well screened so we definitely get bookings through it - that’s why I am here."
Southern Lakes English College (New Zealand)
"We’ve been attending FPP events in different countries for more than 3 years now. It is a great opportunity for us to meet quality students. They have a tool (the app) to do the follow-up online which is very helpful so we can keep in touch with the students."
Oxford International Education Group (United Kingdom, Canada, USA)
"The Middle East fairs were really great. The way it was organized, the team, quality of students, and most importantly the app. It was a great experience."
Sarah El Gohary
New York Institute of Technology (USA)
"I've been attending FPP fairs for about eight years, and I'm very happy to say that the quality of the students has definitely improved. I was just in Mexico with FPP, now in Brazil, and I'm doing Spain, Italy and Ireland with FPP. Then next month, we'll be doing the fairs in Colombia and Panama as well."
George Brown College (Canada)
"I would like to thank you for all the support and help you gave me during these 2 days. It has been a great pleasure to get to know you and the team. The fair was well-organized and the quality of leads was great. I actually enjoyed talking to many students and can't wait to join the next year's event."
TIAS School for Business and Society (Netherlands)
"I would like to thank you for the fairs. Everything went so well, and I already have one student enrolled for my February in take."
Carla Casas Palagos
Barcelona School of Design and Engineering (Spain)
"In terms of customer service, you are top notch and above anyone in the industry. You must be very proud on the work you guys did … keep it up."
Aviation Maintenance Institute (USA)
"Around 2004, 2005 we were looking to come into the South American market and my former colleague recommended that we try FPP. We get exposure and good students. I have seen FPP grow to the success that they are nowadays."
TAFE Western Australia (Australia)
"We have been participating in FPP’s fairs for about 4 years now, and participate in all their regions (Latin America, Mexico, Middle East, Asia, Europe, India) and we have had a great turn around. Every fair season for us FPP is a must. I love how user friendly their online portal is. We are able to get students (leads) that match our profile, upload the leads that we collected at fairs and even send them email blasts from the portal. I would definitely recommend FPP to any university that wants great and qualified leads."
Full Sail University (USA)
"We’ve had a lot of interest. The level and quality of the students has been amazing and the organisation of the fair and the app has been great. I like that you can write down information about them and rate them, and I can follow up with the students afterwards. It has been very helpful."
The University of Melbourne (Australia)
"I have to tell you that I've been back and forth with some families I met on the road show who are planning to visit this summer AND I had two gents fly out and spend all last week here on campus who I met at the London fair and applied the next day. They loved it here and will start this September. Can't have much more immediate results than that!"
Bishop's University (Canada)
"We've been doing FPP's Student Fairs for three years now. We started doing Brazil with three cities, then five cities, now we're doing six cities. We've been in Vietnam, in India, in UAE with FPP. This is a great platform for student recruitment. FPP is very professional."
University of Johannesburg (South Africa)
"I have been doing FPP fairs for two years. I do them because they are really well-organised fairs, good quality students, communication with the staff before, during and after if fantastic and for me it is an extremely good recruitment tool."
The University of Sydney (Australia)
"I've been working in the education market for more than a decade. It's been a pleasure, as it usually is, for me and the university to be at FPP events. I'm really a faithful customer, after years with the British Council and the University of Bristol ... coming to the events and leaving happy, and coming back to the next event and the next year. So it's been really great."
University of Strathclyde (United Kingdom)
"I had a very good experience at the FPP fairs and was pleased to speak with more than 500 students during the conference with whom I was able to exchange information about our various programs. Of course only time will tell as to their ultimate interest in or financial feasibility to apply to NKU, but I was encouraged by the numbers, and I found the staff to be very professional and helpful."
Northern Kentucky University (USA)
"Thank you for all your efforts in organising the Road Show. It was a very unique and enriching experience for me and I'm sure that NU would love to participate in future events such as this."
Nagoya University (Japan)
"I felt that I should let you know how happy I am with the whole event. To be honest I am not sure I have ever attended such a productive fair. Both the quantity and quality of the students was outstanding. I have met almost no student, out of the hundreds I spoke to, who didn't have the profile, the motivation and the interest for my programs."
"This is our third time participating in the FPP fairs, and we're absolutely delighted with the turnout. Each year, we've gone from strength to strength. The expertise that FPP has brought with them to organise a fantastic venue, a wonderful location, and really high quality students has been fantastic. We can see just how much business our education providers are doing here. We're absolutely delighted this year, as we have been with previous years, and we look forward to continuing our work with FPP."
Education New Zealand (New Zealand)
"I am delighted to inform you that both fairs went really well for British Council IELTS. We engaged with more than a 100 potential clients in Madrid and in Barcelona the same. Please count on with us for next year on all your fairs!"
British Council (United Kingdom)
"I wanted to personally thank you for all the support you and your team provided during all of our events. The logistics and presentation level was absolutely marvelous, we had no problem with anything during the time of each fair in each city. We really enjoyed every fair, it has been quite an experience for all of us. We have reported everything to our colleagues and superiors, including the ministries ... it’s safe to say it has not been our last cooperation with FPP."
Centre for International Cooperation (Czech Republic)
"The fairs in every city were excellent, I only heard praise! Organization, quality and number of visitors, coffee break... all very good! Congratulations!"
Silvia Bauer Fernandes
"It's great. There's good energy. The fair was full yesterday, it's full again today. It's very exciting. We're looking forward to the rest of the fairs."
Education in Ireland (Ireland)
"We engaged with more than 200 potential clients in Madrid and Barcelona. Please count on with us for next year on all your fairs!"
British Council (UK)
"FPP is not only the best education fair organizer, but is also an important strategic partner for us. They clearly prioritise customer satisfaction and since we first met them 12 years ago, they have constantly outdone themselves in organizing and managing education fairs.
Since 2014 we have been hiring FPP to organize our own event - AC EXPO - the largest education fair in Brazil for students willing to go to Australian and New Zealand. It has been a real pleasure to work with them and the results have been incontestable. I have no doubt that education providers may accomplish very good ROI after an FPP fair."
Australian Centre (Brazil, Colombia, Australia)
"We have been working with FPP for 8 years. It has been really good working with them, the organisation and quality of students is very good. We recommend FPP and EDUEXPOS."
Hello Study (Brazil & Australia)
"We’ve been doing FPP for the past four and a half years, because of the quality of students. The number of applications that are converting are really good. It is part of our marketing plan every year now."
Australian Option (Australia, Mexico, Colombia, Venezuela, China)